Sponsoring

At the heart, Sponsorship offers are touched-up Licensing propositions. Beyond the mere license, they tend to contain a great many additional rights of all kinds.

If Licensing propositions have their pitfalls, then Sponsorship offers are even worse. They may touch on so many seemingly unrelated areas and rights that an in-depth understanding of what is possible from the right holder’s end and of what the Sponsor needs is critical for success.

We know how to design and leverage sponsorship programmes from a right holder’s perspective, and we know how to activate such sponsoring rights from a sponsor’s angle. Again, because we have worked with the best in the world on both sides of the table in designing and leveraging hundreds of licensing and sponsorship programmes.